ONE ERA KICK OFF
CHE TAC MUON SAC SONG
- Client & industry
- Real Estate
- The challenge / brief
- Delivering a launch event at scale for 2,000+ sales consultants from 20 strategic distribution partners while ensuring a seamless attendee experience. Transforming a real estate launch into an immersive brand experience, effectively communicating One Era's vision of a next-generation township. Managing complex operations and stakeholder coordination, balancing production quality, audience engagement, and event flow throughout the program.
- The Lumens' approach
- Designed an experience-led launch journey that reflected One Era's dynamic, smart, and sustainable positioning. Integrated creative storytelling with show production to bring the township vision to life on stage. Executed end-to-end event management, ensuring seamless collaboration across client, production, technical, and partner teams.
- Key executions
- Creative Stage Production & Show Direction Event Production & Technical Management Registration & Guest Flow Management VIP & Partner Experience Coordination Show Calling & On-site Operations AV, Lighting & Visual Content Execution
- Results / outcomes
- Successfully launched One Era to over 2,000 sales consultants from 20 strategic distribution partners.
- Delivered a seamless large-scale event with smooth operations and premium production quality.
- Strengthened One Era's market positioning through an engaging and memorable brand experience.
- Created strong momentum for the project's market introduction, reinforcing confidence among distribution partners and sales teams.
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