OMO ALCHEMIST
Launching Event
- Client & industry
- FMCG
- The challenge / brief
- Delivering a large-scale product launch within an exceptionally short timeline of less than two weeks. Adapting to continuous KV and communication updates, requiring rapid adjustments across design, production, and event execution. Coordinating 100+ KOLs/KOCs, seven experience booths, and multiple stakeholders while ensuring a seamless event experience.
- The Lumens' approach
- Established an agile production workflow to respond quickly to ongoing creative and communication changes. Centralized cross-functional coordination across client, production, creative, vendors, and influencer management teams. Designed an experience-driven event journey that combined product discovery, creator engagement, and immersive brand interactions.
- Key executions
- Event Production & Show Management KOL/KOC Coordination (100+ Creators) Experience Booth Design & Operations Creative Production & KV Adaptation Technical & On-site Operations Run of Show & Stakeholder Management
- Results / outcomes
- Successfully coordinated and aligned four key stakeholders — Unilever, Nina Studio, The A List, and Zee
- 100+ KOLs/KOCs attended across 3 days.
- 7 interactive product experience booths activated.
- Strong social media buzz generated through influencer content and event sharing.
- Increased awareness and visibility for OMO's new product launch.
- Created a memorable brand experience that encouraged engagement and product trial.
- Delivered extensive earned media value and user-generated content.
Gallery
