ONE ERA
NIZI NEP NHA RUC RO
- Client & industry
- Real Estate
- The challenge / brief
- Transforming an open mall space into an immersive brand destination while standing out in a high-traffic public environment. Capturing and retaining visitor attention amid competing retail activities and limited engagement time. Managing a temporary pop-up installation while ensuring smooth operations, equipment stability, and a consistent visitor experience throughout the activation. Creating meaningful interactions that translated One Era's brand values into memorable, hands-on experiences.
- The Lumens' approach
- Designed a visitor-first experiential journey inspired by the "Radiant Home" concept. Integrated interactive technologies including AR experiences and digital games to encourage participation and social sharing. Curated family-friendly touchpoints that appealed to a broad audience while reinforcing One Era's Smart, Dynamic, and Sustainable identity.
- Key executions
- Pop-up Experience Design & Production Interactive AR Photo Experience Digital Engagement Games Family Activity Zone Visitor Journey & Crowd Flow Management On-site Operations & Technical Support
- Results / outcomes
- Successfully transformed a mall pop-up into an engaging brand experience. Increased visitor dwell time and interaction through immersive and technology-driven activities.
- Strengthened One Era's brand awareness among families and young audiences.
- Generated memorable, shareable moments that extended the activation's impact beyond the venue.
- Increased visitor dwell time and interaction through immersive and technology-driven activities.
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