Creativity
We pursue the unexpected.
The Lumens was founded on a single belief: that everything begins with light. Not just the spotlights on a stage or the glow of an exhibition space — but the spark of an idea, the moment a brand message becomes something a person actually feels.
We pursue the unexpected.
We move as fast as our clients need.
We never default to the familiar.
Every detail is a decision.
We measure success in what people remember.
Co-founder
Co-founder and Managing Director overseeing The A List. Co-founder of Bread N Tea. 10 years of experience in television, journalism, and entertainment. Pham Thanh Binh
Co-founder
Co-founder and Managing Director overseeing The A List. Co-founder of Bread N Tea. 10 years of experience in television, journalism, and entertainment. Pham Thanh Binh
Co-founder
Co-founder and Managing Director overseeing The A List. Co-founder of Bread N Tea. 10 years of experience in television, journalism, and entertainment. Pham Thanh Binh
Co-founder
Co-founder and Managing Director overseeing The A List. Co-founder of Bread N Tea. 10 years of experience in television, journalism, and entertainment. Pham Thanh Binh
We are a team of 30 makers, directors, and detail-obsessives. We build experiences for brands that refuse to be ordinary — from intimate product launches to events that fill arenas.
Every project is a chance to try something new. Look at something with a fresh perspective. Do something for the first time.
See Our WorksThis is your strategic gateway to authentic brand advocacy. We leverage deep market understanding and our proprietary KOLYTICS platform to deliver platform-based Influence media and data-driven influencer strategies.
More than just representation, we build bridges between brands and influential personalities for long-term success.
This is your content creator hub for authentic storytelling. We empower a network of talented creators to produce viral-ready content that bridges the gap between brands and the next generation of digital audiences.
Bread n Tea defines its vision to create culture-wise and art-wise experiences. With a goal to connecting brands with their audiences on an soulful level, Bread n Tea transforms every brand - audience interaction into a memorable artistic journey.
As Vietnam's leading specialized information website for influencer marketing, THE INFLUENCER provides authoritative industry insights, deploys multi-platform content, and facilitates networking event sharing through brands and content creators
More than just data, we provide deep social insights that empower brands to make smarter, data-driven decisions.
We craft emotions through Art + Coffee (A+C), offering a space for creativity, connection, and exceptional coffee amidst captivating artworks. “Inspiration served daily”
A vital gateway for Vietnamese contemporary art, connecting diverse artists with local and international audiences through dynamic exhibitions and cultural exchange.